How it works

From listing to closing
in one workflow.

Six structured phases on a shared dashboard. Sellers, agents, and brokerages work the same deal record so nothing falls through the cracks.

01

Intake

Account creationAddress verifyPhotos and floorplanPricing analysis

The seller creates an account, enters home details, uploads media, and receives a pricing checklist with comparable sales, days on market, and seasonality data.

02

Launch

MLS syndicationMarketplace channelsListing page

The listing goes live through approved channels and on a KeyList listing page. Direct buyers and buyer agents generate inquiries that route through a single inbox.

03

Manage

Showing schedulerBuyer messagingDocuments

Sellers and assigned agents coordinate showings, messages, and document requests in one place. Calendar sync, after-walkthrough feedback, and automated reminders run in the background.

04

Compare

Offer roomNet proceedsAI scoringCounter strategy

Offers arrive in the offer room ranked by price, financing strength, contingency risk, and closing timeline. KeyList AI generates counter language and surfaces appraisal or lender weakness before you respond.

05

Close

Task timelineEscrow and titlee-signatureFinal walk-through

Every party works from one timeline. Escrow, title, lender, and inspection milestones are tracked with automatic reminders. Signatures collected, funds disbursed, keys handed over.

06

Scale

Admin consoleMulti-market routingRevenue analyticsCompliance

For brokerages and teams, the admin console rolls up lead, response, pipeline, and closing metrics across markets. Routing rules, compliance review, and revenue reporting power growth from one office to fifty.

Built for the full lifecycle

One operating system. Every side of the deal.

Most software solves one moment. KeyList connects the whole transaction so the same record tells a coherent story to every participant.

For homeowners

Run your sale yourself or add concierge expertise by the hour. Either way you keep your equity.

For agents

Verified seller leads, AI deal solver, and a CRM that does not feel like 2008. Premium local positioning included.

For brokerages

Multi-market routing, team analytics, compliance review, SSO, and a dedicated CSM. Built to replace your patchwork stack.

Start anywhere

List, join, or see it in action.